From the breaking community, for the breaking community.
Hey! I’m Erryl, a copywriter with over five years of experience and degrees in Media and Communication Studies from the University of Wollongong and English in Professional Communication from City University of Hong Kong. I’ve written for industries like retail, e-commerce, sustainability, and blockchain.
But those weren’t my true passion.
Since high school, writing about breaking has always come naturally to me. It led to top marks and opportunities I never expected. My work includes collaborations with the Official Breaking Brands Association, which brings together top brands like Cypher Code, Funk and Furious Clothing, First Class, Menno Leisure, The Legits, and Dyzee Threadz, as well as projects with a four-time Red Bull BC One World Finals champion—and many more.
People trust me because I’m not just a copywriter—I’ve been a b-boy for 13 to 14 years, and still going. Breaking deserves authentic voices from within. We need writers who understand the culture, not outsiders calling it “breakdance” for the millionth time.
Dig into some of the copy I wrote for my clients.
Don't take my word for it, take theirs.
"From our digital magazine to our online blog and the development of our websites, Erryl has proven to be a true asset to our content team.
He has mastered the art of writing about the global issues we face today such as climate change, racism, LGBT rights, human rights, and much more. From day one, Erryl has provided us with high-quality content and never missed a deadline! He is a great team player also, always helping to boost morale."
Executive Editor, The Planet Calls
"Erryl has been writing hip hop / Breakin' blogs for my webstore. His content and writing style has really brought together the cultural authenticity and professional energy to our brand. His enticing landing pages has also brought traffic to our webstore, resulting in an increase of sales. I was surprised how quickly the first copy was drafted. Definitely more than satisfied with Erryl's work, professionalism and Hip Hop authenticity."
Karl "Dyzee" Alba
Director of Brand Development, Dyzee Threadz
"As an integral part of the team, Erryl was always responsive, collaborative, and result-driven. He managed to independently update the website’s content based on the renewed use cases and branding materials. Moreover, Erryl takes initiative to contribute to the company beyond his work scope. For example, he led the development of content production of Necessiti’s newsletter by writing articles helpful for students to gain job market insight.
CEO, Necessiti
