I help Breaking Brands grow with tailored copywriting. 

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About Me

Hey there! I'm Erryl Ho - a professional copywriter with over 3 years of experience. I hold a degree in Media and Communication studies from the University of Wollongong and an Associate of Arts in English in Professional Communication from the City University of Hong Kong. I have created content for various industries such as retail, e-commerce, sustainability, and blockchain. 

However, it wasn't my favorite thing to do.

Ever since high school, my love for Breaking has not only earned me high marks on all my final year projects, but it has also attracted world-class Breaking brands and individuals to utilize my writing services. I understand how to speak to the Breaking community, and my clients appreciate my ability to capture their brand's essence in my writing - since I'm a B-boy at heart. 

Whether you need content writing, landing pages, web copy, content creation, or video scripts, I have the skills and expertise to take your Breaking brand to the next level. As a professional, creative, and reliable storyteller, I can turn your vision into reality.

And one more thing - I despise it when copywriters use generic terms like 'breakdance' or 'spinning moves' in every sentence. 

You can trust me to write authentic and engaging copy that truly speaks to the Breaking community.

Let's elevate your Breaking brand to new heights.

Featured Works

Dig into some of the copy I wrote for my clients.

The Major Differences Between Olympic Breaking and Bboy Culture

The Major Differences Between Olympic Breaking and Breaking Culture

In 2023, the World Dance Sport Federation (WDSF) Breaking for Gold (BFG) World Series for the 1v1 Adults was held on April 14th-15th in Rio de Janerio, Brazil. With the entire globe battling it out for the gold, we got Bboy Dany representing France taking the W and Bboy Phil Wizard from Canada coming in 2nd.

With Breaking debuting in the upcoming Paris Olympics in 2024, there is sure mad hype on how the 3rd media explosion wil


Don't take my word for it, take theirs. 

"From our digital magazine to our online blog and the development of our websites, Erryl has proven to be a true asset to our content team. 
He has mastered the art of writing about the global issues we face today such as climate change, racism, LGBT rights, human rights, and much more. From day one, Erryl has provided us with high-quality content and never missed a deadline! He is a great team player also, always helping to boost morale."

Bronagh Loughlin

Executive Editor, The Planet Calls

"Erryl has been writing hip hop / Breakin' blogs for my webstore. His content and writing style has really brought together the cultural authenticity and professional energy to our brand. His enticing landing pages has also brought traffic to our webstore, resulting in an increase of sales. I was surprised how quickly the first copy was drafted. Definitely more than satisfied with Erryl's work, professionalism and Hip Hop authenticity."

Karl "Dyzee" Alba

Director of Brand Development, Dyzee Threadz

"As an integral part of the team, Erryl was always responsive, collaborative, and result-driven. He managed to independently update the website’s content based on the renewed use cases and branding materials. Moreover, Erryl takes initiative to contribute to the company beyond his work scope. For example, he led the development of content production of Necessiti’s newsletter by writing articles helpful for students to gain job market insight. 

Jessie Huang

CEO, Necessiti


Where are you based?

I am currently based in Hong Kong and am highly adaptable to different time zones, so please do not hesitate to schedule online meetings at any convenient time in this digital age. With my extensive global experience, I am committed to accommodating your schedule to ensure seamless communication and collaboration, regardless of any time zone barriers.

Why should I hire you if I could use ChatGPT?

I've got the skills to craft killer content that speaks to your target audience, while ChatGPT is just an AI language model that spits out general responses without truly understanding your brand's unique vibe. 

With my industry knowledge, attention to detail, and ability to create copy that hits harder than a beat drop, I can help take your brand to the next level and smash your communication goals way better than relying on AI tools like ChatGPT.

What makes you different from other copywriters?

As a seasoned English copywriter with a decade-long background in the Breaking scene, I specialize in crafting compelling copy that effectively conveys the message of Breaking brands to their targeted audience.

By leveraging my in-depth knowledge of the specific keywords and language that resonate with the Breaking community, I can help brands establish an authentic and relatable voice that truly connects with their intended market.

From highlighting the technical intricacies of Breaking to showcasing its cultural significance, I possess the proficiency to help Breaking brands effectively communicate their unique value proposition and enhance their brand prominence.

Do you need another copywriter who will repeatedly use the term 'breakdance' in every sentence?

What is your process if I want to with you?

We will start things off with a free 30-minute consultation call to figure out how I can best help you. My approach is completely customized, so you can expect me to be fully invested in learning everything about your product/service.

We'll be collaborating on Google Docs to ensure everything is on point from brainstorming to drafting to finalizing the content.

To ensure that you're completely satisfied with the end result, I offer one free revision per project. Any additional tweaks will be subject to a small fee, but I promise it'll be worth the investment.

How much are your rates?

Every project is unique and evaluated on its own merits, considering the content and time required. Feel free to check out the pricing section on my website for an estimate of my usual rates.

If you have any questions about rates, don't hesitate to drop me a message! Let's have a conversation and work out a deal that works best for you. 

What is your payment process?

If you're based in Hong Kong, you can make payments via bank transfer or FPS. For those of you outside of HK, we'll be using PayPal for transactions.

Typically, I require a 50% deposit upfront and the remaining 50% upon completion of the project, depending on the project's size and scope.

However, if you want to discuss alternative payment plans or get creative with your budget, we can have a conversation during your free 30-minute consultation call. Let's figure out a payment solution that works for you.

I still have more questions though?

You can reach out to me by filling out the form through the contact page at the top. 

If you're feeling more casual and want to slide into my DMs, feel free to hit me up on LinkedIn or social media as well.

If you prefer the good old-fashioned way, you can send me an email at sendtoerrylho@gmail.com. I'm always open to connecting and assisting you in any way I can.

Unleash your Breaking Brand's True Power