Hey! My name is Erryl.
I help e-commerce brands grow with tailored copywriting.
As a freelance copywriter for over 2 years, I've written copy for various industries: retail, e-commerce, streetwear, sustainability, blockchain, and more.
Outside of writing, you will probably find me on the streets dancing or working out with my gymnastic rings.
Every day I talk to people who are committed to what they offer to their clients — delivering high-quality copy and providing solutions.
They all have the same challenge — finding the right words to reach the right target audience. And once they do, how do they progressively build ongoing trust with customers and exert influence?
It all comes down to storytelling. How to connect with people through words that people can relate to and benefit from. My expertise is the ability to understand your target audience and produce copy that brings your business to the next level.
When you need a copywriter who is professional, creative, reliable, and fast-thinking, I’m your guy.
I specialize in product copy, web copy, content creation, landing pages, and video scripts.
Dig into some of the copy I wrote for my clients.
The Dark Side of NFTs: Controversies and How to Fix Them
The Planet Calls Magazine Issue 1
How BBAP Will Elevate the Breakin' Culture in the Philippines
How to say No to Scammers, Fashionably.
Breakin Visual Barriers: Bboy Shadow Kid on Visual Impairment, Dance, and Life Struggles
Everything You Need to Know About the Paris Agreement
Want to Dig Deeper?
Don't take my word for it, take theirs.
"From our digital magazine to our online blog and the development of our websites, Erryl has proven to be a true asset to our content team.
He has mastered the art of writing about the global issues we face today such as climate change, racism, LGBT rights, human rights, and much more. From day one, Erryl has provided us with high-quality content and never missed a deadline! He is a great team player also, always helping to boost morale."
Executive Editor, The Planet Calls
"Erryl has been writing hip hop / Breakin' blogs for my webstore. His content and writing style has really brought together the cultural authenticity and professional energy to our brand. His enticing landing pages has also brought traffic to our webstore, resulting in an increase of sales. I was surprised how quickly the first copy was drafted. Definitely more than satisfied with Erryl's work, professionalism and Hip Hop authenticity."
Director of Brand Development, Dyzee Threadz
"As an integral part of the team, Erryl was always responsive, collaborative, and result-driven. He managed to independently update the website’s content based on the renewed use cases and branding materials. Moreover, Erryl takes initiative to contribute to the company beyond his work scope. For example, he led the development of content production of Necessiti’s newsletter by writing articles helpful for students to gain job market insight.
Frequently Asked Questionz
Where are you based?
I'm based in Hong Kong, but I can adjust to all time zones. In our 21st century, we are all connected through the internet.
I've worked with clients from all across the globe. There is always a way for me to adjust to your timezone.
What is your process?
We will get on a free 30min consultation call to see what I can do to help you.
I work with you to figure out which features highlight your product/service. For example, if you're a toy retail company, I will provide ideas on child development features and the toy's physical attributes. If you're a recruitment agency, I will provide detailed ideas for topics around the workforce, employment, and more.
We'll use Google Docs to collaborate on ideas, drafts, and the finished content.
Each project consists of 1 free revision. Any additional revisions would require a small fee.
What do you charge?
Each project is unique and is evaluated by the content and time needed. You can refer to the pricing section to get a rough idea on how much I usually charge my clients.
If you have any questions on pricing, please don't hesitate to shoot me up a message! I'm sure we can work something out.
What is your payment process?
If you are based in Hong Kong, you may use bank transfer or FPS for payments.
For interested parties outside of Hong Kong, we will use PayPal for transactions.
Depending on the project size, it will usually be 1/2 upfront and the remaining 1/2 after project completion.
However, we can negotiate payment methods during your free 30min consultation call.
How can I contact you?
You can use my form at the bottom of the page or the contact page at the top!
Or you can straight up send me an email at email@example.com.