About Me
Discover the copywriter and b-boy with over a decade of experience.
Hey there! I’m Erryl—a copywriter with over 5 years of experience and degrees in Media and Communication Studies from the University of Wollongong and English in Professional Communication from the City University of Hong Kong. I’ve created content for industries like retail, e-commerce, sustainability, and blockchain. But honestly? It wasn't for me.
Since high school, writing about my true love—breaking—always came naturally, earning me top marks and eventually opening unexpected doors. I’ve worked with world-class breaking brands and organizations like the Official Breaking Brands Association (OBBA), including Cypher Code, Funk and Furious Clothing, First Class, Menno Leisure, The Legits, Dyzee Threadz, and even collaborated with the 4-time Red Bull BC One World Finals champion on multiple projects.
Why did they trust me? Because I’m not just a copywriter—I’ve been a b-boy for 13–14 years.
Breaking deserves authentic voices from within the culture. We need writers who get the nuances, not outsiders tossing around terms like “breakdance”. That’s super wack.
